Hindustan Petroleum Corporation Limited

Daily engagement ecosystem

Every Customer Sales Associate on the forecourt, engaged every day.

Learning, welfare, recognition and business-outcome tracking for the ~2 lakh CSAs across HPCL retail outlets — built to scale to 4 lakh extended stakeholders. Not a training portal: a daily connect between HPCL and the people who meet its customers.

Sign in

Delivered on three channels — CSA mobile app (Android and iOS, OTP login, offline-tolerant), role-based web dashboards, and WhatsApp nudges, reminders and greetings.

Languages the platform supports

Vernacular-first

  • WelcomeEnglish
  • स्वागत हैHindi
  • স্বাগতমBengali
  • স্বাগতমAssamese
  • ସ୍ୱାଗତମ୍Odia
  • स्वागत आहेMarathi
  • સ્વાગત છેGujarati
  • స్వాగతంTelugu
  • ಸ್ವಾಗತKannada
  • സ്വാഗതംMalayalam
  • நல்வரவுTamil

The framework

Connect, Learning, Welfare, Recognition

HPCL's own engagement framework, delivered as four surfaces of one platform rather than four separate tools.

Connect

Day-1 induction, welcome letter and kit tracking, campaign launches, festival greetings and leadership video messages.

Learning

Micro-learning capsules, PDF and image job aids, quizzes, scenario-based refreshers and online certification.

Welfare

Welfare scheme information, surveys and scholarship forms, plus QR/OTP attendance for physical training and safety drills.

Recognition

CSA of the Month, Safety Champion, HP Pay Champion and outlet-level awards, with rules HPCL defines and changes.

Who sees what

One platform, six levels of view

Access follows the org chain. Each level sees its own slice and everything beneath it — never anything above.

  1. HOHead office

    Nation-wide adoption, business and digital conversion, bonus eligibility analytics, vendor SLA compliance.

  2. ZoneZonal team

    Rollout status, engagement heatmap, recognition trends, low-performing regions, campaign effectiveness.

  3. RegionRegional Manager

    Region-wide adoption, top and bottom outlets, HP Pay / ITPS trend, power conversion, training coverage.

  4. Sales AreaSales Officer / Retail Engineer

    CSA list by outlet, daily login status, learning completion, visit interaction notes, empathy connect checklist.

  5. Retail OutletDealer

    Activate and edit CSAs, birthday and recognition alerts, low-engagement alerts, daily inbox and action list.

  6. CSACustomer Sales Associate

    The mobile app — OTP login, micro-learning, badges and certificates, welfare information, recognition updates.

What it moves

Engagement measured as business outcomes

Every campaign, module and award maps to a parameter HPCL already tracks — so engagement is reported as results, not activity counts.

Sales and conversion
Secondary sales growth, power and premium fuel conversion, lube / NFB nudging
Digital adoption
HP Pay conversion, ITPS usage, e-receipt adoption
Service quality
Fewer service and behaviour complaints, better Google reviews
Behaviour and discipline
Daily app usage, assessment scores, SOP and safety adherence
Brand and loyalty
Repeat customer behaviour, outlet rating and reputation

Digital Engagement Ecosystem

Hindustan Petroleum Corporation Limited